eteo

"Be Genuine"
  Creativeness can be a powerful motivation especially when it honors the wisdom of Genuineness.

Our inspiration has its origins in one of the most ‘genuine’ eras of antiquity - ever since Homer, the greatest poet of all, ushered - in the word eteo to describe the native, authentic, genuine inhabitants of the island of Crete, the Genuine Cretans :
The Eteo - Cretans.
Κρήτη τις γαῖ᾽ ἔστι μέσῳ ἐνὶ οἰνοπι πόντῳ, καλὴ καὶ πίειρα, περίρρυτος· ἐν δ᾿ ἄνθρωποι πολλοί, ἀπειρέσιοι, καὶ ἐννήκοντα πόληες. ἄλλη δ᾿ἄλλων γλῶσσα μεμιγμένη· ἐν μὲν Ἀχαιοί, ἐν δ᾽ Ἐτεόκρητες μεγαλήτορες, ἐν δὲ Κύδωνες, Δωριέες τε τριχάϊκες δῖοί τε Πελασγοί.
There is a land called Crete in the midst of the wine-blue sea, a beautiful and fertile land, surrounded by the sea; in it there are many people, innumerable, and there are ninety cities. The language is mingled with other languages. There are Akhaians, there are greathearted Eteo-Cretans, there are Kydones, and Dorians in their three clans, and noble Pelasgians.

[Homer, Odyssey XIX,
lines 172 - 177]
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